Laws and regulations: Send e-mail to the Nordic countries
When it comes to e-mail marketing to companies, there are several laws and regulations that you need to take in consideration. The rules also differ depending on the country to which you are sending. Here we explain the regulations in Sweden, Norway, Finland and Denmark.
In Sweden, it is allowed to send e-mail to both general e-mail addresses (so-called info@) and personal e-mail addresses of decision makers. The e-mail must be relevant for the company or for the professional role.
In Finland, the same rules apply as in Sweden. It is permissible to send relevant e-mail messages to both general email addresses and personal e-mail addresses of business decision makers.
In Norway, you can only send to general e-mail addresses. Personal e-mail addresses require opt-in.
In Denmark, you can only send to general e-mail addresses. Personal e-mail addresses require opt-in.
Also, keep in mind that you must always provide an address source and have a clear opt-out link in the email.
Feel free to contact us if you have questions about rules regarding email addresses and email marketing!