28 August, 2017

CMPartner AB Blog

  • Happy new year!


    We wish you a happy new year!



  • Black Friday: The largest retail stores

    Today it is Black Friday. The day when trading companies sell selected goods for sale. A shopping day with its origins in the United States, but in recent years it is a big shopping day also in Sweden.

    Here are Sweden’s 20 largest consumer retail stores (based on turnover x1000 SEK, closing figures 2016)

    1    H & M Hennes & Mauritz AB  192 267 000

    2    IKEA (Sverige) AB 26 213 591

    3    Elgiganten AB 9 886 835

    4    Clas Ohlson AB 7 601 600

    5    Jula AB 6 059 893

    6    Stadium AB 5 453 251

    7    NetOnNet AB 5 054 256

    8    Biltema Sweden AB 4 941 883

    9    Åhléns AB 4 780 882

    10   KappAhl AB 4 723 600

    11   Rusta AB 4 522 581

    12   Qliro Group AB 4 468 600

    13   Stadium Sweden AB 4 404 587

    14   Dustin Sverige AB 4 392 193

    15   Gekås Ullared AB 4 080 448

    16   ÖoB AB 3 983 424

    17   Lindex Sverige AB 3 378 882

    18   Jysk AB 3 319 666

    19   Siba AB 2 706 159

    20   Mio AB 2 680 601



  • 0.9% hard bounces – that’s what we call good quality

    0.9% hard bounces – that’s what we call good quality

    Hårda studsar


    We continuously fix hard bounces in our database with email addresses for companies and decision makers. By 2017, the proportion of hard bounces in our e-mail messages was only 0.9% * average – that’s what we call good quality!

    Mikael Ryberger, Marketing Manager at CMPartner, states that we are a supplier to count with.
    – This is the contraction of a hard and stubborn work by the data group, which has been extremely dedicated to the project. Here we see the result black on white. We are very proud that we can offer our customers such good quality. The rate is so low that it is well below the recommended maximum 5% limit that may impair delivery.

    As a customer, it is easy to forget about the quality aspect when purchasing email lists or updating existing records. Not until you send you realize that the quality is low and that maybe up to 15 – 20% of the list you bought is unusable. It is of course never a good deal. But we try our best to be transparent and deliver a product that is delivering, “says Mikael Ryberger, CMPartner Marketing Manager.

    *The measurement shows the average rate of hard bounces on mail sent between January 1 and November 1, 2017. Source: Webpower

  • Billion companies in Sweden 2016

    Billion companies in Sweden 2016



    Only a small part of Sweden’s companies has a turnover of more than one billion Swedish crowns. What does this group of giants look like? Where are they located geographically and in what sectors do they appear? Our data expert Gunnar Larsson has looked closer at the billion companies in Sweden in 2016.

    How many billion companies are there in Sweden?
    There are 1,531 that has a turnover of more than one billion Swedish crowns in Sweden. Excluding subsidiaries there is 1,073.

    Which billion companies are the most successful?
    120 companies have over 20% in profit margin. Banking, real estate, pharmaceuticals and investment are common sectors in this group.

    Where are they located geographically?
    Most billion companies are found, perhaps not quite unexpectedly, in the metropolitan regions. 126 companies are located in Skåne County, 148 in Västra Götaland County and 552 in Stockholm County.

    What do the billion companies look like in terms of job opportunities?
    These companies, of course, require an extensive workforce and contribute to many jobs. 347 of the billion companies have more than 1,000 employees.

    What sectors do the billion companies appear?
    Some of the largest industries are construction / building trade with 84 companies. In the automotive / vehicle sector there are 79 companies and 70 companies operate in the food industry / food trade.

    What does it look like for the billion companies in the automotive industry?
    The automotive industry is based in western Sweden. Västra Götaland County has 17% of billion companies’ total revenue, but in the automotive industry, the figure is 72%.

    Where has the food industry its base?
    Skåne is sometimes called Sweden’s grain store. The country has 8% of billion companies’ total sales, but in the food industry the figure is 32%.


  • Closing figures 2016: Full speed in the Swedish economy

    Closing figures 2016: Full speed in the Swedish economy

    Autumn is here, in a few months we celebrate Christmas, but already it is Christmas Eve for the numerals. We have received the closing figures for 2016 and it’s time to work with the numbers. How was 2016 compared to 2015? Gunnar Larsson has looked closely at the top in the Swedish economy.

    Which companies are the top in Swedish business in 2016?
    Looking at top ten in Sweden, based on turnover, Volvo, Ericsson and H&M once again enter the first three places.

    What has happened since 2015?
    New in place four and five are Volvo Car AB and Skanska, while Vattenfall falls to a sixth place. Electrolux and SCA hold place seven and eight. Scania, however, advances to a ninth place while ICA Gruppen retains its tenth position.

    How is the top of the Swedish business community?
    Turnover of the ten largest decreases by 2%, as explained by Vattenfall‘s drop of 15%. If we go to the top 1000, turnover increased by 3.5%. In other words, it’s full speed in the Swedish economy!

    Contact us if you want a current analysis of your industry or your county. We can also help you to update existing records with fresh financial data.


  • Laws and regulations: Send e-mail to the Nordic countries

    Laws and regulations: Send e-mail to the Nordic countries


    When it comes to e-mail marketing to companies, there are several laws and regulations that you need to take in consideration. The rules also differ depending on the country to which you are sending. Here we explain the regulations in Sweden, Norway, Finland and Denmark.

    In Sweden, it is allowed to send e-mail to both general e-mail addresses (so-called [email protected]) and personal e-mail addresses of decision makers. The e-mail must be relevant for the company or for the professional role.

    In Finland, the same rules apply as in Sweden. It is permissible to send relevant e-mail messages to both general email addresses and personal e-mail addresses of business decision makers.

    In Norway, you can only send to general e-mail addresses. Personal e-mail addresses require opt-in.

    In Denmark, you can only send to general e-mail addresses. Personal e-mail addresses require opt-in.

    Also, keep in mind that you must always provide an address source and have a clear opt-out link in the email.

    Feel free to contact us if you have questions about rules regarding email addresses and email marketing!



  • Gunnar talks about data and quality

    Gunnar talks about data and quality

    The core of our business is our database with detailed information about four million Nordic companies. It is important that the information we deliver is accurate and therefore we have our own department who is wholeheartedly devoted to quality. Gunnar Larsson has worked for the company for over 30 years and is an expert on the subject.

    What does the database contain?
    We have a huge database, close to one million Swedish legal entities, ranging from ordinary limited liability companies to non-profit associations, foundations etc. Another 2.7 million in the rest of the Nordic countries. The database is updated monthly with data from our collaborator Creditsafe and through our own daily research.

    Why do we have to work with quality?
    There is a constant flow of address changes, name changes, companies formed and terminated, executives who start and quit.

    How to get a 100% correct database?
    Of course that´s not possible. Unless the football transfer rules were introduced, changes may only occur at certain times of the year. But that does not happen. So just work on and aim for a 99% correct database.

    How do we know it is a high quality database?
    With regard to personal email addresses, it’s easy to see how good the database is because incorrect addresses come back as hard bouncing. And we are well placed with a return rate of no more than one percent, often below one percent.

    How does the quality improvement work?
    Accuracy is the key to the high quality, after which you tighten the hard bouncers afterwards, you keep them at a low level. No letter may be wrong. Is it Kennet or Kenneth? Larsson or Larson? Is .com or .se used? The smallest error in the address results in a hard bounce. Accuracy pays off. Good quality gives satisfied customers.

    Read more about our data here!



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    Follow us on social media!

    Don´t miss out CMPartner on Instagram, Facebook and LinkedIn!

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  • The largest companies in the travel industry

    The largest companies in the travel industry

    Are you going to travel this summer? Perhaps you will come into contact with any of these Swedish companies. We have listed the largest companies by turnover in the travel industry 2016.



  • The largest companies in Gotland county

    The largest companies in Gotland county

    We take a closer look at the largest companies by turnover in Gotland county. Svenska Spel AB is the no 1.

    Contact us if you want company information in your region.


    Gotlands största företag