- Laws and regulations: Send e-mail to the Nordic countries
When it comes to e-mail marketing to companies, there are several laws and regulations that you need to take in consideration. The rules also differ depending on the country to which you are sending. Here we explain the regulations in Sweden, Norway, Finland and Denmark.
In Sweden, it is allowed to send e-mail to both general e-mail addresses (so-called inf[email protected]) and personal e-mail addresses of decision makers. The e-mail must be relevant for the company or for the professional role.
In Finland, the same rules apply as in Sweden. It is permissible to send relevant e-mail messages to both general email addresses and personal e-mail addresses of business decision makers.
In Norway, you can only send to general e-mail addresses. Personal e-mail addresses require opt-in.
In Denmark, you can only send to general e-mail addresses. Personal e-mail addresses require opt-in.
Also, keep in mind that you must always provide an address source and have a clear opt-out link in the email.
Feel free to contact us if you have questions about rules regarding email addresses and email marketing!
- Gunnar talks about data and quality
Gunnar talks about data and quality
The core of our business is our database with detailed information about four million Nordic companies. It is important that the information we deliver is accurate and therefore we have our own department who is wholeheartedly devoted to quality. Gunnar Larsson has worked for the company for over 30 years and is an expert on the subject.
What does the database contain?
We have a huge database, close to one million Swedish legal entities, ranging from ordinary limited liability companies to non-profit associations, foundations etc. Another 2.7 million in the rest of the Nordic countries. The database is updated monthly with data from our collaborator Creditsafe and through our own daily research.
Why do we have to work with quality?
There is a constant flow of address changes, name changes, companies formed and terminated, executives who start and quit.
How to get a 100% correct database?
Of course that´s not possible. Unless the football transfer rules were introduced, changes may only occur at certain times of the year. But that does not happen. So just work on and aim for a 99% correct database.
How do we know it is a high quality database?
With regard to personal email addresses, it’s easy to see how good the database is because incorrect addresses come back as hard bouncing. And we are well placed with a return rate of no more than one percent, often below one percent.
How does the quality improvement work?
Accuracy is the key to the high quality, after which you tighten the hard bouncers afterwards, you keep them at a low level. No letter may be wrong. Is it Kennet or Kenneth? Larsson or Larson? Is .com or .se used? The smallest error in the address results in a hard bounce. Accuracy pays off. Good quality gives satisfied customers.
- Welcomme Dannay!
- Follow us on social media!
- The largest companies in the travel industry
- The largest companies in Gotland county
The largest companies in Gotland county
We take a closer look at the largest companies by turnover in Gotland county. Svenska Spel AB is the no 1.
Contact us if you want company information in your region.
- Largest Companies magazine 2016
Largest Companies magazine 2016
Largest Companies of 2016 Magazine is full of lists showing you who is at the top of their game and providing the answer to all sorts of interesting questions. Use it to take the temperature of your region or industry. We publish overall charts for the Nordic region, as well as lists sorted by industry and county.
- New company name: CMPartner AB
New company name: CMPartner AB
CMP Allanordiskabolag AB (formerly Nordic Netproducts AB) has changed company name to CMPartner AB. The name change aims to raise the core business – the database with Nordic market information.
50 years in the industry
We have delivered quality market information since 1967. Over the years, market and company information has been presented in everything from industry books to web-based search services. Mikael Mortensen took over as CEO In January – with the ambition to take the company and the unique database to new levels.