28 August, 2017

CMPartner AB Blog

  • Laws and regulations: Send e-mail to the Nordic countries

    When it comes to e-mail marketing to companies, there are several laws and regulations that you need to take in consideration. The rules also differ depending on the country to which you are sending. Here we explain the regulations in Sweden, Norway, Finland and Denmark.

    Sweden
    In Sweden, it is allowed to send e-mail to both general e-mail addresses (so-called inf[email protected]) and personal e-mail addresses of decision makers. The e-mail must be relevant for the company or for the professional role.

    Finland
    In Finland, the same rules apply as in Sweden. It is permissible to send relevant e-mail messages to both general email addresses and personal e-mail addresses of business decision makers.

    Norway
    In Norway, you can only send to general e-mail addresses. Personal e-mail addresses require opt-in.

    Denmark
    In Denmark, you can only send to general e-mail addresses. Personal e-mail addresses require opt-in.

    Also, keep in mind that you must always provide an address source and have a clear opt-out link in the email.

    Feel free to contact us if you have questions about rules regarding email addresses and email marketing!

     


     

  • Gunnar talks about data and quality

    Gunnar talks about data and quality

    The core of our business is our database with detailed information about four million Nordic companies. It is important that the information we deliver is accurate and therefore we have our own department who is wholeheartedly devoted to quality. Gunnar Larsson has worked for the company for over 30 years and is an expert on the subject.

    What does the database contain?
    We have a huge database, close to one million Swedish legal entities, ranging from ordinary limited liability companies to non-profit associations, foundations etc. Another 2.7 million in the rest of the Nordic countries. The database is updated monthly with data from our collaborator Creditsafe and through our own daily research.

    Why do we have to work with quality?
    There is a constant flow of address changes, name changes, companies formed and terminated, executives who start and quit.

    How to get a 100% correct database?
    Of course that´s not possible. Unless the football transfer rules were introduced, changes may only occur at certain times of the year. But that does not happen. So just work on and aim for a 99% correct database.

    How do we know it is a high quality database?
    With regard to personal email addresses, it’s easy to see how good the database is because incorrect addresses come back as hard bouncing. And we are well placed with a return rate of no more than one percent, often below one percent.

    How does the quality improvement work?
    Accuracy is the key to the high quality, after which you tighten the hard bouncers afterwards, you keep them at a low level. No letter may be wrong. Is it Kennet or Kenneth? Larsson or Larson? Is .com or .se used? The smallest error in the address results in a hard bounce. Accuracy pays off. Good quality gives satisfied customers.

    Read more about our data here!

     


     

  • Welcomme Dannay!

    Welcomme Dannay!

    We welcome Dannay Uhannes to our sales department. He will provide our customers with market information.

    Dannay likes traveling, exercising and soccer.

    Welcome Dannay!

     


     

  • Follow us on social media!

    Follow us on social media!

    Don´t miss out CMPartner on Instagram, Facebook and LinkedIn!

    Follow us here:

    LinkedIn

    Facebook

    Instagram

     

     

     


     

  • The largest companies in the travel industry

    The largest companies in the travel industry

    Are you going to travel this summer? Perhaps you will come into contact with any of these Swedish companies. We have listed the largest companies by turnover in the travel industry 2016.

     


     

  • The largest companies in Gotland county

    The largest companies in Gotland county

    We take a closer look at the largest companies by turnover in Gotland county. Svenska Spel AB is the no 1.

    Contact us if you want company information in your region.

     

    Gotlands största företag


  • Largest Companies magazine 2016

    Largest Companies magazine 2016

    Largest Companies of 2016 Magazine is full of lists showing you who is at the top of their game and providing the answer to all sorts of interesting questions. Use it to take the temperature of your region or industry. We publish overall charts for the Nordic region, as well as lists sorted by industry and county.

    Read the Largest Companies of 2016 magazine here!


     

  • New company name: CMPartner AB

    New company name: CMPartner AB

    CMP Allanordiskabolag AB (formerly Nordic Netproducts AB) has changed company name to CMPartner AB. The name change aims to raise the core business – the database with Nordic market information.

    50 years in the industry

    We have delivered quality market information since 1967. Over the years, market and company information has been presented in everything from industry books to web-based search services. Mikael Mortensen took over as CEO In January – with the ambition to take the company and the unique database to new levels.